The View-Master URL: Commercial Reels

The View-Master Ultimate Reel List

Commercial Reels

 It is virtually impossible to apply any kind of systematic organization to commercial reels since they were made to the client's specification and fall outside the standard View-Master numbering schemes for their respective eras. Those listed here are organized alphabetically by company, product, or subject name. They are considered by many collectors to be the most desirable of all reels for several reasons. These commercial reels were never made in large numbers; production runs often consisted of 100 reels or 500, that's it. The subject matter is interesting and that appeals to collectors. The are a unique look at the times.

Movie Preview Reels

Rose Court Reels

Index: Commercial Reels

A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z

 

 

 

A

Product or Subject Description
Albany Felt Company, Albany N.Y. #1 Sawyer's (4 reels with 23-page booklet, circa 1950s)
Albany Felt Company, Albany N.Y. #2
Albany Felt Company, Albany N.Y. #3
Albany Felt Company, Albany N.Y. #4
#CR-415 America Today by Het Hoofdbureau (clothing?, limited edition of 500) Tyco (circa 1990s)
American Visionary Art Museum (circa 1990s)
Andersen Library #4 GAF
Ansul Partners in Profits GAF or VMI?
Armour Breaded Frosted Meats Sawyer's
Armour Precision Cut Steaks
Art Gallery of Greater Victoria, "Mandate of Heaven" (Chinese art exhibit, photographs by Jamie Drouin) ©1996
#4 Buy Atlas for the Best in Tire Service, Standard Oil Company Sawyer's (circa 1954)
AVIA, Introducing the Hammock System (athletic shoes) (circa late 1980s/early 1990s)

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B

Product or Subject Description
Barcelone del Futuro (1992 Olympic Games) Tyco (3 reels with Model 10 viewer, circa 1992)
#9 Barrett Dublecote Multi-Shingles Sawyer's (circa 1950s)
#3 Hand-Decorated Bamboo Products, Beauti-Vue Products Co., Chicago (shades & room dividers) Sawyer's (circa 1950s)
#102 Beautycraft Custom Kitchens, Miller Metal Products Inc., Baltimore, Maryland (circa 1950s)
Miss Beautyrest in "What Every Man (Salesman) Should Know" (matresses) Sawyer's (circa 1950s)
Bebek Beslenmesi #4 (foods) GAF (non-stereo)
Belmar Interior Shades, Series B (window blinds) Sawyer's (circa 1950s)
Bendix Refrigerators Form No.R23-139 Sawyer's (circa 1950s)
Office Carpeting by Bentley made from DuPont Antron VMI?
Berkey Custom Built Leather Furniture Office Chairs, Reel F Sawyer's (circa 1950s)
#4 Bernina, F. Gegauf A.G., Steckborn (sewing machines) (circa 1960s)
#5 Bernina, F. Gegauf A.G., Steckborn (sewing machines)
The 20-Minute Skillet Dinner #1, by Best Foods Sawyer's
Betty Crocker Package Cake & Pie Mixes Sawyer's (circa 1950s)
Executive Visit Program, Bismark-Mandan Mean Business (North Dakota economic development)  
Boehringer Mannheim Corporation VMI
Boeing Aircraft Corporation, New "Superjet Look" Interior for the Boeing 707, 727, 737 GAF
The Bon, Spokane, Washington (restaurant) GAF?
Bonair Zap Inflatable Boats #1 ?
Bonair Zap Inflatable Boats, How to Assemble Your Bonair #2
Boontonware (dinnerware) Sawyer's (known to exist as a pre-production proof reel, but final production reels not yet known)
Brammer Mfg. Co., Living Kitchens in Birch Sawyer's (circa 1950s)
Bro-Kade Wall Finish Company, Inc. Sawyer's (circa 1950s)
Bubba Gump Shrimp Co., Children's Menu (restaurant) (circa 1996)
Buick Century #1 (Automobile) (circa 1990s)
Busch Gardens and Water Country USA, Williamsburg VA non-Kodachrome, ©1993

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C

Product or Subject Description
#1 C-Thru Aluminum Awnings, Commercial & Industrial Sawyer's (circa 1950s)
Caluitseul (floor polish) Sawyer's? (circa 1960s)
Suntile #4, The Cambridge Tile Mfg. Co., Cincinnati Sawyer's (circa 1950s)
Cameron Presentations ?
Canyon Stone, Field Stone, Volcanic & Ledge Rock, Canyon Stone Corp., Detroit, Michigan GAF (circa late 1960s/early 1970s)
Case 1200 Traction King, JK.I. Case Company, Racine, Wisconsin, Reel B (farm tractor) (circa 1960s)
#4 Caterpiller "Cat" DW21 2-Wheel Tractor with Scraper Sawyer's (circa 1950s)
Celebrity Cruises, Exceeding Expectations Fisher-Price (circa 1999)
Centre National D'Information et D'Expansion des Jus de Fruits et de Légumes (fruit & vegetable juice, French language) Sawyer's? (circa 1960s, Belgian issue?)
Ceramica Gardenia (ceramic tile) GAF (Belgian issue, circa 1970s)
Ceramica Orchidea #1 (ceramic tile)
Ceramica Orchidea #2 (ceramic tile)
Ceramica F. Marazzi S.p.A. Sassualo, Italy, Pavimenti di Maiolica (ceramic tile, Italian language) Sawyer's? (circa 1960s)
#2 Ceratile Custom Design
Ceratile Corporation
832 No. Cole Ave.
Hollywood Calif.
Sawyer's
#3 Ceratile Custom Design
Ceratile Corporation
832 No. Cole Ave.
Hollywood Calif.
#4 Ceratile Standard Pattern
Ceratile Corporation
832 No. Cole Ave.
Hollywood Calif.
#5 Ceratile Standard Pattern
Ceratile Corporation
832 No. Cole Ave.
Hollywood Calif.
#1 Scott Stay Clean Test, Chevron Gas with F-310 GAF
#1 Chicago Temple, Dr. C.R. Goff, Pastor, World's Tallest Church Sawyer's (circa 1950s)
Chinese Art Specimen Reel GAF ©1969
Chrysler, Six Ways Newer... Better Sawyer's (circa 1950s)
The Cincinnati Connection, Cincinnati Convention Center GAF
City Place, Reserved for Business, NYC (hotel) GAF
VMI?
Clairol's Professional Education Program GAF (non-stereo)
Clay's Seed, Carlisle, Kentucky, 1969 Production  
Claymation Easter, Will Vinton Studios VMI
#1 The Coca-Cola Co., Bottle Sales Dept., "Service Station Reel" Sawyer's
#2 The Coca-Cola Co., Bottle Sales Dept., "Large Food Stores Reel"
#3 The Coca-Cola Co., Bottle Sales Dept., "Small Food Stores Reel"
#4 The Coca-Cola Co., Bottle Sales Dept., "Eat and Drink Reel"
#5 The Coca-Cola Co., Bottle Sales Dept., "At Work Reel"
#6 The Coca-Cola Co., Bottle Sales Dept., "Carton Rack Reel"
#7 The Coca-Cola Co., Bottle Sales Dept., "Pre-Mix Vendor Reel"
#8 The Coca-Cola Co., Bottle Sales Dept., "Pre-Mix Counter Reel"
#9 The Coca-Cola Co., Bottler Sales Dev. Dept., "New Look Reel"
#10 King Size Cold Bottler Sales Promotion, The Coca-Cola Co.
#11 Beauty Shops Bottler Sales Promotion, The Coca-Cola Co.
#12 Christmas Sales Aid, Bottler Sales Promotion, The Coca-Cola Co.
#13 Fix-Up "New Look," Bottler Sales Promotion, The Coca-Cola Co.
Colgate Dental Cream #2: Malocclusion (dental hygiene) GAF, circa 1970s (accompanied by beige Model G viewer bearing "Colgate" logo)
Colgate Dental Cream #3: Periodontal Disease (dental hygiene)
Colgate Dental Cream #4: Fixed & Partial Replacements (dental hygiene)
Colgate Plus MFP #1: Restoring Decayed Teeth (dental hygiene)
Colgate Plus MFP #2: Summary of Benefits (dental hygiene)
Colgate Plus MFP #5: The Tablet Test (dental hygiene)
Colgate Plus MFP #6: Tuffy Tooth, Progress of Decay (dental hygiene)
Colgate Plus MFP #7: A Healthy Smile (dental hygiene)
Commission des Ardoisieres D'Angers, Dallages et Parements (stonework) Sawyer's (Belgian issue)
Greater Columbus Convention Center, Construction Update #1 ?
Stereo Reading Aids Produced by Computer Image Systems, Syracuse, Demo Reel GAF
See America at Scenery Level, Continental Trailways (bus line) Sawyer's (circa late 1950s)
Modern Health System of Cooking #1 GAF
Modern Health System of Cooking #2
Crest Toothpaste Cream #1 GAF (non-stereo)
Crest Toothpaste Cream #2
CRIS IVAC Corporation VMI
Crystal Cathedral, Garden Grove, California unnumbered souvenir reel in blisterpack with brochure & special folder
Culligan Soft Water Works Wonders All Through the Home #1 Sawyer's (circa 1950s)
Culligan Soft Water Works Wonders All Through the Home #2
Culligan Soft Water Works Wonders All Through the Home #3
#CR-121 (European grocery store interior, client unknown) ?
#CR-274 (14 non-stereo swimming pool images, client unknown) GAF (dated 15 May 1973)

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D

Product or Subject Description
Damon's World of Desserts, Where Eating Out is Always an Event! (restaurant, two reels) non-Kodachrome, ©1998
Darryl's Desserts (restaurant) non-Kodachrome (accompanies orange Model L viewer bearing "Darryl's Desserts" logo)
Elements of Nucleic Acid Structure, The Andersen Library, R.C Davenport Inc. (3-D molecular simulations) non-Kodachrome
Circle-Vision 360, Presented by Delta Air Lines ?
Diamond Laboratories, Dermatological Pathology of Small Animals GAF?
#3 Diamond T Miscellaneous, Diamond Motor Car Company (trucks) (circa 1960s)
#4 Diamond T 921C, Diamond Motor Car Company (trucks)
Dickel Distillery (liquor) (accompanies beige Model G viewer, possibly used only on site)
George Dickel Distillery 100th Anniversary Promotion (liquor) GAF
Dreft (laundry detergent) Sawyer's (circa late 1940s)
photography by Jamie Drouin: Seven Nudes ©1996
photography by Jamie Drouin: The Shinto Shrine ©1995

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E

Product or Subject Description
East Side Mario's Dessert Menu (restaurant) (November 1992)
(October 1995)
Easterling Sterling Silver & Fine China #1 (tableware) Sawyer's (circa 1950s)
Easterling Sterling Silver & Fine China #2 (tableware)
Embassy Suites Hotel, New York City VMI?
Embassy Suites Palm Beach Shores, Florida ?
Eterna, since 1856 (watch company) Sawyer's (circa 1950s)
Etfi Behangviewer Kollectie 1971 (Dutch language) GAF (Belgian issue, circa 1971)

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F

Product or Subject Description
Fabeltjes ("Fable Newspaper," European television series) GAF (circa 1970, 2 reels with 2 gramophone records and a white viewer)
Fantasia à Arbent (Ain) France, Meubles en Plastiques (plastic chairs) Sawyer's (Belgian issue)
Fir-Tex Presents Coralite & Coraleather for Beautiful Walls and Ceilings Sawyer's (circa 1950s)
Flexalum Aluminum Awnings by Hunter Douglas Corp. #2731 Sawyer's (circa early 1960s?)
Flexalum Aluminum Awnings by Hunter Douglas Corp. #2732
#1 Edsel Division, Ford Motor Company, presents "The Edsel Citation" Sawyer's (circa 1960)
#2 Edsel Division, Ford Motor Company, presents "The Edsel Corsair"
#3 Edsel Division, Ford Motor Company, presents "The Edsel Pacer"
#4 Edsel Division, Ford Motor Company, presents "The Edsel Ranger"
#5 Edsel Division, Ford Motor Company, presents "The Edsel Station Wagon"
Forest City Trading Group, Award of Excellence GAF (circa 1985)
Fram Auto Filter Sawyer's (circa 1960)
NO/FY Friktion Till Vardages (Dutch language) (Belgian issue)

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G

Product or Subject Description
"Tri-Clad" General Elec. Co. #1 (electric motors) Sawyer's (circa 1950s)
"Tri-Clad" General Elec. Co. #2 (electric motors)
#1 Serie G, General Motors Bedford Vare-OG Lastbiler (trucks & buses) Sawyer's (Belgian issue, circa early 1960s)
#2 Serie H, General Motors Commercielle Opel OG Chev (trucks & buses)
#3 Serie A General Motors Produktion I, Rustbeskyttelse (automobile production)
#4 Serie A General Motors Produktion II (automobile production)
#5 Serie E General Motors CKD-Farver Vauxhall (automobiles)
#1 Ripplewood, Textured Plywood Paneling Sawyer's (circa 1950s)
#3 Ripplewood by Georgia Pacific, Richly Textured Plywood Paneling
Gleamlight Real Diamond Jewelry (unnumbered) ?
#1 Gleamlight Real Diamond Jewelry
#2 Gleamlight Real Diamond Jewelry
#4 Gleamlight Real Diamond Jewelry
Gylden Storm ("Golden Tempest," opera by Jan Goorissen) ©1992 (Belgian issue) (9 reels, CR391-1 thru CR391-9, with Dutch/English language hardcover book)
3-D Golf: The Swing of Jack Nicklaus - Driver (golf instruction) GAF ©1976 (5 reels, with 12-page booklet "A Guide to 3-D Golf: The Swing Analysis System" by Jim Colbert)
3-D Golf: The Swing of Sam Snead - Four Iron (golf instruction)
3-D Golf: The Swing of Lee Trevino - Wedge (golf instruction)
3-D Golf: The Swing of Jim Colbert - Eight Iron (golf instruction)
3-D Golf: The Swing of Hubert Green - Five Iron (golf instruction)

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H

Product or Subject Description
A Flight on a Hang-glider (see below)  
Helsinki 2000 (commemorative, English & Finnish language) Belgian issue (3 reels with 50-page book, ©2000)
Hercules Shelf Brackets Sawyer's?
Rootes Group 3 Dimensional Colour Reel, for use with stereoscope or with projector, No.1-7, Subject: Hillman (automobiles) Sawyer's personal reel (circa 1950s)
Hillman Estate Car for Town and Coutry Routes, Rootes Group (automobiles) (circa 1960s)
Hobie Poloroid Sunglasses circa 1980s?
#1 Hoffman Easy-Vision Television (photography by Tri-Ads Co., Hollywood) Sawyer's (circa 1950s)
Holland American Line #1 (vacation cruises) GAF
Holland American Line, Panama Canal Cruises #1 (vacation cruises) non-Kodachrome
Holland American Line, Panama Canal Cruises #2 (vacation cruises)
Holland American Line, M.S. Noordam Eastern Caribbean Cruise (vacation cruises)
The World of Holland American Line, Westours Inc. #1 (vacation cruises)
The World of Holland American Line, Westours Inc. #2 (vacation cruises)
Hummer Hum-Vee #1 (automobile) VMI?
Hummer Hum-Vee #2 (automobile)

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I

Product or Subject Description
I V Europe 150 (mini-refrigerators, Dutch language?) (Belgian issue, circa 1960s)
Image One Studios #1 (commercial photography) VMI (non-Kodachrome)
Image One Studios #2 (commercial photography)
Collection Inaltera #1, Revêtement Mural, Plastique Lessivable (wallpaper, French language) Sawyer's (Belgian issue, circa 1960s)
Collection Inaltera #3, Revêtement Mural, Plastique Lessivable (wallpaper, French language)
Collection Inaltera #8, Revêtement Mural, Plastique Lessivable (wallpaper, French language)
Collection Inaltera #5, Revêtement Mural, Velours Lavable (wallpaper, French language)
Collection Inaltera #6, Revêtement Mural, Velours Lavable (wallpaper, French language)
Collection Inaltera #17, Papier Peint, Lessivable (wallpaper, French language)
Collection Inaltera #18, Papier Peint, Lessivable (wallpaper, French language)
Collection Inaltera #19, Papier Peint, Lessivable (wallpaper, French language)
Collection Inaltera #20, Papier Peint, Lessivable (wallpaper, French language)
Imperial Washable Wallpapers #GL-1  
Imperial Washable Wallpapers #GL-2
Imperial Washable Wallpapers #GL-3
Imperial Washable Wallpapers #GL-4
Imperial Washable Wallpapers #GL-5
Imperial Washable Wallpapers #GL-6
Imperial Washable Wallpapers #GL-7
Imperial Washable Wallpapers #J McL-8
Imperial Washable Wallpapers #J McL-9
Imperial Washable Wallpapers #J McL-10
Imperial Washable Wallpapers #J McL-11
Imperial Washable Wallpapers #J McL-12
Imperial Washable Wallpapers #J McL-13
Imperial Washable Wallpapers #J McL-14
#1 IH Farmall Fast-Hitch for Super C Tractors, International Harvester Co. (agricultural equipment) Sawyer's (circa 1950s)
#2 IH Farmall Fast-Hitch for Super C Tractors, International Harvester Co. (agricultural equipment)
#3 Torque Amplifier for International Harvester Tractors (agricultural equipment)
ISSCO Graphics Software ?
Ivory Soap Sawyer's (circa late 1940s)

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J

Product or Subject Description
Jell-O Puddings Moon Landing, 1969 #2 GAF
Blocs Bain "Jet" No.3, 1964 (bathrooms, French language) Sawyer's (Belgian issue)
Cuisines Coulissantes "Jet" No.4, 1964, Paris RAM 37-80 (kitchens)
Johnson & Johnson How to Floss (dental hygiene) GAF
Jøtul for Moderne Oppwarmning (wood & gas stoves, Norwegian language) Sawyer's (circa 1960s, Belgian issue?)

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K

Product or Subject Description
#1 Kelly Celebrity Tire, Kelly-Springfield Tire Co., Cumberland, Maryland. Photography by Neo-Photo, N.Y.C. Sawyer's (circa 1950s)
#2 Kelly Prestige Tire, Kelly-Springfield Tire Co., Cumberland, Maryland. Photography by Neo-Photo, N.Y.C.
#3 Kelly Passenger Tires, Kelly-Springfield Tire Co., Cumberland, Maryland. Photography by Neo-Photo, N.Y.C.
KODJ Oldies 93 FM (radio station) VMI (circa 1990)
KVOS-TV Promotion Pros (northwest Washington/British Columbia television station) non-Kodachrome

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L

Product or Subject Description
Brad Lawton, Illustrator #1 (art exhibit) GAF (non-stereo)
Brad Lawton, Illustrator #2 (art exhibit)
System Lubricators by Rail & Flange Lubricators #2 Sawyer's (circa 1950s)
Lost World Caverns, Lewisburg, W.Va., In The Famous Greenbriar Valley Resort Area GAF
Lundia Library in Home #4 (bookshelves) Sawyer's
Lundia Sweden Public Library #5 (bookshelves)
Lundia Sweden Archives #1 (wood shelving)
Lundia Sweden Storage #1
Lundia Sweden Erecting Storage Shelving
Luxaflex (aluminum window blinds; English captions) Sawyer's (Belgian issue, circa 1960s)
Luxaflex #LX-1 (aluminum window blinds)
Luxaflex #LX-2 (aluminum window blinds)
Luxaflex Aluminum Jaloezieen (aluminum window blinds; Dutch language?)
Luxaflex Aluminum Roll-up Awnings
Photographed by Prisma Colour Photos, The Hague, Holland

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M

Product or Subject Description
Macleens Dentifricio dalla Triplice Azione, Macleans Ltd., London, England (toothpaste, Italian language) Sawyer's ©1958
Construction of Magnolia Trailers #4, Magnolia Trailer Mfg. Co., Vicksburg, Miss. Sawyer's (circa 1950s)
37-Foot "Dixie," Magnolia Trailer Mfg. Co., Vicksburg, Miss.
Malibu Hills #1 (residential subdivision) GAF
Malibu Hills #2 (residential subdivision)
Marabou (Swedish chocolate) Sawyer's? (circa 1960s)
Marble Institute of America #1 Sawyer's (circa 1950s)
Marble Institute of America #1-A
Marble Institute of America #2
Marble Institute of America #2-A
Marble Institute of America #2-B
Marble Institute of America #2-C
Marble Institute of America #3
Marble Institute of America #3-A
Marble Institute of America #4
Marble Institute of America #5
Marlite Plastic-Finished Wall Paneling, Marsh Wall Products #2 Sawyer's
Marriott Residence Inn (hotel) GAF (non-stereo)
Maryhill Museum of Art, Goldendale WA "Theatre de la Mode" (exhibit) ©1997
Matchbox Rare Regular Wheels (toy automobiles) (provided with a limited-edition toy van)
#C-2 Hi-Value Moves by Mayflower: Moving IBM Electronic Computer (moving company; 14 images for projection) Sawyer's (maroon ink, circa late 1950s/early 1960s)
Mickey y sus Amigos, "Día en la Playa" [Mickey Mouse & Friends, "A Day at the Beach"] (McDonald's restaurants) Tyco (South American distribution)
McKesson's Wishing Well Promotion 1955 (drug store) Sawyers (circa 1955)
McKesson's 1955 Savings Carnival #1 (drug store)
McKesson's 1955 Savings Carnival #2 drug store
Motorola Cruisin' for Business IV GAF (non-stereo)
The New Muntz TV #5 Sawyer's (circa 1953)

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N

Product or Subject Description
Nabisco Ritz Bits, Nacho & Pizza (production of TV commercial)
photography by
Will Vinton Studios
1400 N.W. 22nd Ave.
Portland OR 97210
503/225-1130
VMI
1951 Nash Airflyte Line Sample Reel (automobiles) Sawyer's
1951 Nash Airflytes #1 (automobiles)
1951 Nash Airflytes #2 (automobiles)
1951 Nash Airflytes #3 (automobiles)
The World's Most Modern Cars, 1951 Nash Airflytes #4 (automobiles)
1952 Nash Golden Airflytes #1 (automobiles) Sawyer's (gold lettering)
1952 Nash Golden Airflytes #2 (automobiles)
1952 Nash Golden Airflytes #3 (automobiles)
1952 Nash Golden Airflytes #4 (automobiles)
1953 Nash Airflytes #1 (automobiles) Sawyer's
1953 Nash Airflytes #2 (automobiles)
1953 Nash Airflytes #3 (automobiles)
1953 Nash Airflytes #4 (automobiles)
National Distillers Products Corporation (liquor) Sawyer's (circa 1950s)
1989 National Stereoscopic Association National Convention, Portland, Oregon (3 reels) Ideal
1994 National Stereoscopic Association National Convention, Milwaukee, Wisconsin (1 reel) Tyco
1995 National Stereoscopic Association National Convention, Atlanta, Georgia (3 reels) Tyco
1997 National Stereoscopic Association National Convention, Bellevue, Washington (1 reel)  
NAVACO Awnings #1 Sawyer's
Nestle's Juicy Juice GAF
A High Volume Profit Sales Story, Nomad Cameras Sawyer's
The Nomad Story
Norfolk Southern
photography by
Will Vinton Studios
1400 N.W. 22nd Ave.
Portland OR 97210
503/225-1130
VMI ©1992

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O

Product or Subject Description
Olympic Television Series A Sawyer's (circa 1950s)
Omnipage 5.0 (computer software) ?
Opel Automatic I (automobile; German captions) Sawyer's (Belgian issue)
Opel GT (automobile; German captions)
Oregon, Things Look Different Here #1 (travel & tourism?) GAF
Oregon, Things Look Different Here #2 (travel & tourism?)
Oregon, Things Look Different Here #3 (travel & tourism?)

Home

P

Product or Subject Description
1992 Pacific Coast Gas Association Tyco?
Pacific Development, Inc., The Lloyd District, Portland, Oregon (commercial development) ?
Pacific Development, Inc., Oregon Square, Portland, Oregon (commercial development)
Pan Am, First With The 747 GAF?
Pasta House Company, Dessert Menu (restaurant) (circa 1997)
#2 Perma-Side Co., Los Angeles 45, Calif., Multipurpose Shelter Designed by Reynolds Aluminum (circa 1950s)
Persimmon Clubhouse, Gresham OR  
Pfoumaintraux & DeLassus Desvres (Pas-de-Calais) Revêtement Faïence & Rustique (ceramic tile, French language) (Belgian issue, circa 1960s)
#1 Photo Murals of California, Make Your Blank Walls Live! (circa 1950s)
Un Vol en Planeur [A Flight in a Glider] (French language) non-Kodachrome (Belgian issue, w/booklet)
Plastic Lume Flo-Fold #2 (window blinds) Sawyer's (circa 1950s)
Build Modern Kitchen Cabinets with Economical Fir Plywood Sawyer's (circa 1950s)
Extra Storage is Easy to Have with Economical Fir Plywood #1
Extra Storage is Easy to Have with Economical Fir Plywood #2
#7 Fir Plywood Golden Jubilee Furniture & Storage Plans
Jim Pomeroy Ensemble (avant-garde art exhibit) (3 reels with booklet)
How to Arrest People (police training) 11 reels (non-stereo)
Pomona "Space-Rite" Tile (unnumbered)
629 No. La Brea
Los Angeles 36, California
Sawyer's (circa 1950s)
Pomona "Space-Rite" Tile #1
629 No. La Brea
Los Angeles 36, California
Pomona "Space-Rite" Tile #2
629 No. La Brea
Los Angeles 36, California
Pomona "Space-Rite" Tile #3
629 No. La Brea
Los Angeles 36, California
Pomona "Space-Rite" Tile #4
629 No. La Brea
Los Angeles 36, California
Pomona "Space-Rite" Tile #5
629 No. La Brea
Los Angeles 36, California
Portland Art Museum, "Imperial Tombs of China" (exhibit) (circa 1990s)
Power Point Bullets (deer hunting ammunition) non-Kodachrome (accompanies orange Model L viewer bearing "Power Point" logo)
Mom and Dad's Desserts, 50's Prime Time Cafe, Disney/MGM Studios (restaurant) (circa 1997)
Princess Tru-Tone China, the Flair Pattern from Empire Crafts Corp. Sawyer's (circa 1950s)
Princess Tru-Tone China #1, Empire Crafts Corp.
Princess Tru-Tone China #2, Empire Crafts Corp.
Princess Tru-Tone China #3, Empire Crafts Corp.
Princess Tru-Tone China #4, Empire Crafts Corp.
Tide's 50th Anniversary, Proctor & Gamble (laundry detergent) (circa 1996)

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R

Product or Subject Description
Raid (insecticide)
photography by
Will Vinton Studios
1400 N.W. 22nd Ave.
Portland OR 97210
503/225-1130
(circa 1995)
New 1953 RCA Victor Television, 5 Ways Finer Sawyer's (circa 1950s)
Record-A-View, Let's Take A Trip To Washington D.C., with Sonny Fox, Ginger MacManus, & Bud Flanagan #3W02-A Sawyer's?
(from the CBS TV show "'Let's Take A Trip," with 78RPM record)
Record-A-View, Let's Take A Trip To Washington D.C., with Sonny Fox, Ginger MacManus, & Bud Flanagan #3W02-B
Reel 3-D News brings you "The World of 3-D," Box 35, Duarte, CA 91010 (newsletter premium) GAF ©1979
Regina Küchen (kitchens) (Belgian issue)
Rekord - 4 Drs - Pts & Caravan 8 PL (automobile) Sawyers? (Belgian issue?)
Replogle Presents (world travel) GAF
Rheydt-Germany D-4070 (industrial scenes with German/Englsh captions, development promotion for German city of Rheydt?) (Belgian issue)
Merchandisors, R.J. Reynolds Tobacco Co. (A & B reels known) Sawyer's (circa 1950s)
R.J. Reynolds Tobacco Co., 'Xmas 1951 Sawyer's
R.J. Reynolds Tobacco Co., 'Xmas 1954
R.J. Reynolds Tobacco Co., 'Xmas 1955
Roche Cliniscope Ilidar Hoffman La Roche, Inc., New Jersey (pharmaceutical) Sawyer's (circa 1950s)
Enrico Roselli Accordian Company, Via San Francisco 17, Osimo (Ancona) Italy, Altadena, California (U.S. issue)
Rubbermaid Office Products, ComBase Fully Adjustable Work Station (non-stereo, circa 1990s)
Rway, Sheboygan, Wisconsin #2 (dining room furniture) Sawyer's (circa 1950s)

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S

Product or Subject Description
St. Sophia Greek Orthodox Cathedral, Los Angeles, California Sawyer's (circa 1950s, with special sleeve)
San Diego Supercomputer Center #1 GAF (with booklet)
San Diego Supercomputer Center #2
San Diego Supercomputer Center #3
Sara Lee Home Style Cakes VMI?
Schweizer Woche (German language) non-Kodachrome
Sea Swirl Decorative Plywood #2 Sawyer's (circa 1950s)
Sea Swirl Decorative Plywood #4
#4 Surfwood - Sea Swirl Surfplank, Manufactured by United States Plywood Corp.
Seagram's Ancient Bottle Gin #1 (liquor) Sawyer's (3-reel packet circa 1950s, with booklet "It's a Fact! The story of the production of Seagram's Ancient Bottle Gin. Prepared for the exclusive use of Seagram-Distillers Corporation, New York City")
Seagram's Ancient Bottle Gin #2 (liquor)
Seagram's Ancient Bottle Gin #3 (liquor)
Sekmama ve Hazirlanmasi #2 (baby food) GAF (non-stereo)
Shenandoah Caverns #1, America's Most Beautiful Cave, New Market, Virginia on U.S. 11 (photography by Neo-Photo, New York NY) Sawyer's
Showtime Starpower Weekend Sweepstakes (not 3-D) VMI?
Siemens SentronTM Panelboards GAF, non-Kodachrome? (accompanies orange Model L viewer bearing "Siemens" logo?)
Dan Soder (art exhibit) (non-stereo)
Large Format Films in Development from Sony Pictures Classics (circa 1996)
Specular Infini-D, a 3D Graphics Tool for the Macintosh (computer software) non-Kodachrome
STA:N loisto-busseilla - Pariisiin, Wieniin, Italiaan: A selection of pictures from the famous View-Master assortment (Finnish bus tour company) Sawyer's (S3/S4-like packet, circa late 1950s/early 1960s, with three English language reels: #1 - A Trip to Paris, #2 - A Trip to Italy, #3 - A Trip to Austria)
Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel C ©1948
Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel D
Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel E
Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel F
Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel G
1962 Studebaker (automobiles) Sawyer's
Super Steelers, Press Old Newsboys Children's Hospital Fund (Pittsburgh football team, featuring Terry Bradshaw, Mean Joe Greene, L.C. Greenwood, Jack Ham, Franco Harris, Jack Lambert, Chuck Noll, Coach Perles, Art Rooney Sr., Mike Wagner, Dwight White) GAF (circa 1970s)
Sunworthy Canadian Wallpaper Sawyer's
Sunworthy Full Wall Murals by Canadian Wallpaper Manufacturers, Ltd. Sawyer's (circa 1960s)
#12 Sweda Shows, The Visual Sales Store (bookstore) (circa 1960s, Belgian issue?)
Swift's Ice Cream Advertising & Promotion Reel #1 Sawyer's (circa 1950)
Swift's Ice Cream Advertising & Promotion Reel #2
System Abstracta (shelving) Sawyer's (Belgian issue)

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T

Product or Subject Description
#CR-3511 Ten-Bel (resort in Spain) GAF ©1979 (Belgian issue)
#CR-3512 Ten-Bel (resort in Spain)
#CR-3513 Ten-Bel (resort in Spain)
#CR-3514 Ten-Bel (resort in Spain)
Thermador Bilt-in Electric Units #1 Sawyer's (circa 1950s)
Thermador Bilt-in Electric Units #3
Thermador Bilt-in Electric Units #5
Thermo-Rite Glass Fireplace Fronts Sawyer's (circa 1950s)
#CR393-1 Discover the View-Master World of 3-D Book Productions VMI ©1992
#CR-391 The Amazing Insect World: Honey Bee and Wasp (single reel in folder, by 3-D Book Productions) circa 1990s?
S.A.S. Tieffe, Sesto S. Giovanni, Porte e Cabine per Ascensori (elevators, Italian language) (circa 1960s, Belgian issue)
Toro Lawn Mowers Sawyer's (1954)
Trak, Inc. #1 (ski equipment) GAF
Trak, Inc. #2 (ski equipment)
Trak, Inc. #2 (exercise machine)
TREC Productions Open Hourse (toys) ©1990
Tribune Entertainment (4 reels promoting syndicated TV series for the 1991 season: The Geraldo Rivera Show, The Joan Rivers Show, Soul Train, & Tales From the Darkside) VMI?
Triumph International (European travel agency?) (known to exist as a pre-production proof reel, but final production reels not yet known)
Tro-Pic-Kal Aluminum Awnings #1 Sawyer's (circa 1950s)
Tupperware Hostess Gifts, du van 1-6-70 au tot 28-11-70 GAF (Belgian issue)
Tupperware Hostess Gifts, du van 26-4-71 au tot 23-10-71
The Turkey Store #1 circa 1990s
The Turkey Store #2

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U

Product or Subject Description
Land of Heritage #5, United Church Press (audio-visual religious instruction) Sawyer's or GAF? (4 reels with audio cassette & read-along pamphlets, circa 1967)
Hetjaarvan de Unox Soep (soup, Dutch language) ©1983

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V

Product or Subject Description
#2 Van der Meer Centrale Toonkamers Voor de Meubelhandel
Rotterdam - Amsterdam, - Heerlen - Rucphen (N.B.) (furniture, Dutch language)
Sawyer's (Belgian issue)
Scenic Previews #2, Albert Van Luit Fine Scenic Wallpapers (circa 1950s)
Scenic Previews #4, Albert Van Luit Fine Scenic Wallpapers
Three Great Dimensions for Your Meetings & Conventions (3 reels, Vancouver B.C. travel & tourism) GAF or VMI?
Vauxhall Viva 4-door (automobile) Sawyer's?
View-Master self-promotion
A Tour of Sawyer's View-Master Plant Sawyer's (circa 1950s)
Christmas Tour from Sawyer's View-Master (red ink, "Merry Christmas" printed on reverse)
BC-1 View-Master 3-D Pictures for Profit
(Sample reel made by Sawyer's to promote the use of View-Master commercial reels. Includes a risqué image with the caption "Add arresting showmanship to your sales story.")
Sawyer's
CD-2 Your Product Has Depth and Color in Sawyers View-Master
(Sample reel made by Sawyer's to promote the use of View-Master commercial reels.)
Sawyer's (no date)
GAF View-Master Special Custom Sample Reel GAF
3-D E.S.P. Education-Sales-Premiums, Communicate in 3-D! GAF ©1980
3-D E.S.P. Education-Sales-Premiums, Communicate in 3-D! (different from above)
One Billion View-Master Stereo Reels Commemorative Reel, 1938-1978, GAF Corporation (packet highlights) GAF (circa 1978, white with gold foil center)
CR360, View-Master Stand D2-4-19, Spielwarenmesse 83, Nürnberg (German language title, English language captions) (Belgian issue?)
Stereo-Matic 500 Focusing Reel
(Set-up & calibration reel supplied with the Stereo-Matic 500, View-Master's only projector capable of true 3-D effects.)
Sawyer's (circa 1950s)
View-Master Canada In-Store Displays non-Kodachrome (circa 1970s/1980s?)
Your Invitation to Prizes and Profit at The Toy Fair (one scene features Henry Fonda, 1970s View-Master spokesman) GAF (circa 1971-1972, with special sleeve)
 
1993 View-Master/Tru-Vue Collector's Association Commenorative Reel (reel VTCA-1, with booklet) Tyco?
Virtue Chrome Dinettes Sawyer's (circa 1950s)
Visual Dreamin' Inc., Yaupon Beach NC #92-1: Street Rods, 1934 Ford (automobiles) VMI (circa 1992)

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W

Product or Subject Description
Mark Weakley (art exhibit) (non-stereo)
3D Serigraphs by Jean-Pierre Weill - Innovative, Unique Magic in Multiple Originals (art exhibit) ©1993
Westmoreland, New Kensington PA
The Solid Silver You See At Home, by Appointment
Produced by Jam Handy Organization, Inc. (tableware)
Sawyer's (circa 1950s)
William Whitehurst Photography
32 W. 20th
New York NY 10111
212/206-8825
VMI ©1987
Winchester Power Point Bullets VMI?
In and Out Promotions, World Toy House Inc. (in-store product displays) Sawyer's (circa 1950s)
Wyoming Hereford Ranch, Cheyenne, Sale of Bulls, September 30, 1953 Sawyer's
Wyoming Hereford Ranch, Cheyenne, Sale of Heifers, September 30, 1953

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Y

Product or Subject Description
#1 Decorating Your Youngstown Kitchens Sawyer's (circa 1950s, with folder)
#2 Decorating Your Youngstown Kitchens

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Z

Product or Subject Description
Rolba Zamboni, Zurich (ice-making machine) (Belgian issue?, circa 1960s)
Zikenzorg C.M. #1 (nursing home) (circa 1981)
Zikenzorg C.M. #2 (nursing home)
Zikenzorg C.M. #3 (nursing home)
Zikenzorg C.M. #4 (nursing home)
Zinnia Thumbelina, All-American Gold Medal Winner (flowers) (circa 1960s)
Zio's Italian Kitchen, Dessert Menu (circa 1997)
Zio's Italian Kitchen, Kid's Menu

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Movie Preview Reels

In the early 1950s, Sawyer's contracted with Hollywood movie studios to produce single View-Master reels containing previews of feature films, particularly those of the 3-D fad of the period. The unnumbered commercial reels were displayed in a special viewing cabinet in theatre lobbies.

Movie Title Year of
Movie's
Release
Studio Featured Actors
Arena 1953 Metro-Goldwyn-Mayer Polly Bergen
Lee Van Cleef
Jean Hagen
Harry Morgan
Gig Young
Beneath the 12-Mile Reef 1953 20th Century Fox Richard Boone
Peter Graves
Terry Moore
J. Carroll Naish
Gilbert Roland
Robert Wagner
The Charge at Feather River 1953 Warner Brothers Guy Madison
Vera Miles
Dangerous Mission 1954 R.K.O. William Bendix
Piper Laurie
Victor Mature
Vincent Price
Devil's Canyon 1953 R.K.O. Whit Bissell
Jay C. Flippen
Arthur Hunnicutt
Robert Keith
Virginia Mayo
Stephen McNally
Dale Robertson
Drums of Tahiti 1954 Columbia Cecile Brown
Patricia Medina
Dennis O'Keefe
Flight to Tangier 1953 Paramount Corinne Calvet
Joan Fontaine
Jack Palance
Fort Ti 1953 Columbia George Montgomery
The French Line 1954 R.K.O. Arthur Hunnicutt
Kim Novak
Gilbert Roland
Jane Russell
Craig Stevens
The Glass Web
(black & white)
1953 Universal-International John Forsythe
Beverly Garland
Kathleen Hughes
Edward G. Robinson
Gun Fury 1953 Columbia Phil Cary
Roberta Haynes
Rock Hudson
Lee Marvin
Donna Reed
Hannah Lee: An American Primitive
(released as Outlaw Territory)
1953 Realart Pictures Macdonald Carey
Joanne Dru
John Ireland
House of Wax 1953 Warner Brothers Charles Bronson
Paul Cavanaugh
Carolyn Jones
Phyllis Kirk
Frank Lovejoy
Vincent Price
Inferno 1953 20th Century Fox Rhonda Fleming
William Lundigan
Robert Ryan
It Came From Outer Space 1953 Universal-International Richard Carlson
Charles Drake
Russell Johnson
Barbara Rush
Jesse James vs. the Daltons 1954 Columbia Bret King
Barbara Lawrence
Kiss Me Kate 1953 Metro-Goldwyn-Mayer Bob Fosse
Kathryn Grayson
Howard Keel
Ann Miller
Tommy Rall
Bobby Van
James Whitmore
Keenan Wynn
Lost Treasure of the Amazon
(U.K. title; released in U.S. as Jivaro)
1954 Paramount Rhonda Fleming
Fernando Lamas
The Maze 1953 Allied Artists
(black & white)
Richard Carlson
Veronica Hurst
Miss Sadie Thompson 1953 Columbia Charles Bronson
Jose Ferrer
Rita Hayworth
Aldo Ray
Money From Home 1953 Paramount Jerry Lewis
Dean Martin
The Nebraskan 1953 Columbia Philip Carey
Lee Van Cleef
Roberta Haynes
Jay Silverheels
Regis Toomey
The Robe 1953 Metro-Goldwyn-Mayer Richard Boone
Richard Burton
Dean Jagger
Victor Mature
Michael Rennie
Jean Simmons
Sangaree 1953 Paramount Arlene Dahl
Fernando Lamas
Second Chance 1953 R.K.O. Linda Darnell
Robert Mitchum
Jack Palance
Roy Roberts
Reginald Sheffield
Son of Sinbad 1955 R.K.O. Mari Blanchard
Sally Forrest
Vincent Price
Dale Robertson
Lili St. Cyr
The Stranger Wore a Gun 1953 Columbia George MacReady
Lee Marvin
Randolph Scott
Claire Trevor
Taza, Son of Cochise 1954 Universal-International Jeff Chandler
Rock Hudson
Barbara Rush
They Called Him Hondo
(released as Hondo)
1953 Warner Brothers James Arness
Ward Bond
Geraldine Page
Michael Pate
John Wayne
Those Redheads From Seattle 1953 Paramount Gene Barry
Teresa Brewer
Rhonda Fleming
Guy Mitchell
Agnes Moorehead
The Bell Sisters
Wings of the Hawk 1953 Universal-International Julia Adams
Van Heflin
Abbe Lane

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Rose Court Reels - Custom Made for the Rose Court

View-Master was very involved in the community activities of the Rose City, Portland, Oregon, and they took pride in choosing, yearly, a bevy of Portland high school beauties to be in the Rose Court. The Rose Court attended various functions including a ride on the Rose Court Float in Portland's Rose Parade as well as a special luncheon in honor of the Rose Court, hosted by View-Master.

The choosing of a Rose Court started in the 1970s. And a tradition at the Luncheon was the presentation of special reels made up of shots of the View-Master plant and the Rose Court in their Rose Festival activities. At first, the reels were sets of 3 reels, but in the later years, only 2 reels were produced.

Each year during the Festival a new Rose Queen is crowned. Chosen from the 14 members of the Rose Court representing Portland area high schools, the Queen travels throughout the United States as a goodwill ambassador for the state of Oregon

Images on the reels show the Rose Court and their visit to the Plant.
These custom made reels were limited since they were never sold but only given to the Rose Court and the attendees of the luncheon. Thus, these reels are very scarce, and seldom are offered for sale.

Custom Made for the Rose Court Description
1973 Rose Court 3 Reel Set, Portland, OR [ Reels #XA-2514 XA-2515, XA-2516] GAF
1974 Rose Court 3 Reel Set, Portland, OR [Reels #XA-2521, XA-2522 , XA-2523 ]
1975 Rose Court 3 Reel Set, Portland, OR [Reels [XA-2524, XA-2525, XA-2526]
1976 Rose Court 3 Reel Set, Portland, OR [Reels XA-2527, XA-2528, XA-2529]
1977 Rose Court 3 Reel Set H85, Portland, OR [Reels A,B,C]
1978 Rose Court 3 Reel Set, Portland, OR, [Reels A,B,C]
1979 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C]
1980 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C]
1981 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C]
1982 Rose Court 2 Reel Set, Portland, OR [Reels 002-525, 002-526] VMI
1983 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C]
1984 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C]
1985 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C]
 

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Unnumbered Packets
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Miscellanea
Commercial Reels · Military Training Reels · Non-Stereo Reels · Reel Pack Reels · Talking View-Master

© 2010
The View-Master Ultimate Reel List originally created by Keith Baird.
Maintained today by 3DStereo.com Inc.
View-Master® is a subsidiary of Fisher-Price® Incorporated.