It is virtually impossible to apply any kind of systematic organization to commercial reels since they were made to the client's specification and fall outside the standard View-Master numbering schemes for their respective eras. Those listed here are organized alphabetically by company, product, or subject name. They are considered by many collectors to be the most desirable of all reels for several reasons. These commercial reels were never made in large numbers; production runs often consisted of 100 reels or 500, that's it. The subject matter is interesting and that appeals to collectors. The are a unique look at the times.
Rose Court Reels
Index: Commercial Reels | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| A | B | C | D | E | F | G | H | I | J | K | L | M |
| N | O | P | Q | R | S | T | U | V | W | X | Y | Z |
|
| |||||||||||
A | |
|---|---|
| Product or Subject | Description |
| Albany Felt Company, Albany N.Y. #1 | Sawyer's (4 reels with 23-page booklet, circa 1950s) |
| Albany Felt Company, Albany N.Y. #2 | |
| Albany Felt Company, Albany N.Y. #3 | |
| Albany Felt Company, Albany N.Y. #4 | |
| #CR-415 America Today by Het Hoofdbureau (clothing?, limited edition of 500) | Tyco (circa 1990s) |
| American Visionary Art Museum | (circa 1990s) |
| Andersen Library #4 | GAF |
| Ansul Partners in Profits | GAF or VMI? |
| Armour Breaded Frosted Meats | Sawyer's |
| Armour Precision Cut Steaks | |
| Art Gallery of Greater Victoria, "Mandate of Heaven" (Chinese art exhibit, photographs by Jamie Drouin) | ©1996 |
| #4 Buy Atlas for the Best in Tire Service, Standard Oil Company | Sawyer's (circa 1954) |
| AVIA, Introducing the Hammock System (athletic shoes) | (circa late 1980s/early 1990s) |
B | |
|---|---|
| Product or Subject | Description |
| Barcelone del Futuro (1992 Olympic Games) | Tyco (3 reels with Model 10 viewer, circa 1992) |
| #9 Barrett Dublecote Multi-Shingles | Sawyer's (circa 1950s) |
| #3 Hand-Decorated Bamboo Products, Beauti-Vue Products Co., Chicago (shades & room dividers) | Sawyer's (circa 1950s) |
| #102 Beautycraft Custom Kitchens, Miller Metal Products Inc., Baltimore, Maryland | (circa 1950s) |
| Miss Beautyrest in "What Every Man (Salesman) Should Know" (matresses) | Sawyer's (circa 1950s) |
| Bebek Beslenmesi #4 (foods) | GAF (non-stereo) |
| Belmar Interior Shades, Series B (window blinds) | Sawyer's (circa 1950s) |
| Bendix Refrigerators Form No.R23-139 | Sawyer's (circa 1950s) |
| Office Carpeting by Bentley made from DuPont Antron | VMI? |
| Berkey Custom Built Leather Furniture Office Chairs, Reel F | Sawyer's (circa 1950s) |
| #4 Bernina, F. Gegauf A.G., Steckborn (sewing machines) | (circa 1960s) |
| #5 Bernina, F. Gegauf A.G., Steckborn (sewing machines) | |
| The 20-Minute Skillet Dinner #1, by Best Foods | Sawyer's |
| Betty Crocker Package Cake & Pie Mixes | Sawyer's (circa 1950s) |
| Executive Visit Program, Bismark-Mandan Mean Business (North Dakota economic development) | |
| Boehringer Mannheim Corporation | VMI |
| Boeing Aircraft Corporation, New "Superjet Look" Interior for the Boeing 707, 727, 737 | GAF |
| The Bon, Spokane, Washington (restaurant) | GAF? |
| Bonair Zap Inflatable Boats #1 | ? |
| Bonair Zap Inflatable Boats, How to Assemble Your Bonair #2 | |
| Boontonware (dinnerware) | Sawyer's (known to exist as a pre-production proof reel, but final production reels not yet known) |
| Brammer Mfg. Co., Living Kitchens in Birch | Sawyer's (circa 1950s) |
| Bro-Kade Wall Finish Company, Inc. | Sawyer's (circa 1950s) |
| Bubba Gump Shrimp Co., Children's Menu (restaurant) | (circa 1996) |
| Buick Century #1 (Automobile) | (circa 1990s) |
| Busch Gardens and Water Country USA, Williamsburg VA | non-Kodachrome, ©1993 |
C | |
|---|---|
| Product or Subject | Description |
| #1 C-Thru Aluminum Awnings, Commercial & Industrial | Sawyer's (circa 1950s) |
| Caluitseul (floor polish) | Sawyer's? (circa 1960s) |
| Suntile #4, The Cambridge Tile Mfg. Co., Cincinnati | Sawyer's (circa 1950s) |
| Cameron Presentations | ? |
| Canyon Stone, Field Stone, Volcanic & Ledge Rock, Canyon Stone Corp., Detroit, Michigan | GAF (circa late 1960s/early 1970s) |
| Case 1200 Traction King, JK.I. Case Company, Racine, Wisconsin, Reel B (farm tractor) | (circa 1960s) |
| #4 Caterpiller "Cat" DW21 2-Wheel Tractor with Scraper | Sawyer's (circa 1950s) |
| Celebrity Cruises, Exceeding Expectations | Fisher-Price (circa 1999) |
| Centre National D'Information et D'Expansion des Jus de Fruits et de Légumes (fruit & vegetable juice, French language) | Sawyer's? (circa 1960s, Belgian issue?) |
| Ceramica Gardenia (ceramic tile) | GAF (Belgian issue, circa 1970s) |
| Ceramica Orchidea #1 (ceramic tile) | |
| Ceramica Orchidea #2 (ceramic tile) | |
| Ceramica F. Marazzi S.p.A. Sassualo, Italy, Pavimenti di Maiolica (ceramic tile, Italian language) | Sawyer's? (circa 1960s) |
| Sawyer's |
| |
| |
| |
| #1 Scott Stay Clean Test, Chevron Gas with F-310 | GAF |
| #1 Chicago Temple, Dr. C.R. Goff, Pastor, World's Tallest Church | Sawyer's (circa 1950s) |
| Chinese Art Specimen Reel | GAF ©1969 |
| Chrysler, Six Ways Newer... Better | Sawyer's (circa 1950s) |
| The Cincinnati Connection, Cincinnati Convention Center | GAF |
| City Place, Reserved for Business, NYC (hotel) | GAF VMI? |
| Clairol's Professional Education Program | GAF (non-stereo) |
| Clay's Seed, Carlisle, Kentucky, 1969 Production | |
| Claymation Easter, Will Vinton Studios | VMI |
| #1 The Coca-Cola Co., Bottle Sales Dept., "Service Station Reel" | Sawyer's |
| #2 The Coca-Cola Co., Bottle Sales Dept., "Large Food Stores Reel" | |
| #3 The Coca-Cola Co., Bottle Sales Dept., "Small Food Stores Reel" | |
| #4 The Coca-Cola Co., Bottle Sales Dept., "Eat and Drink Reel" | |
| #5 The Coca-Cola Co., Bottle Sales Dept., "At Work Reel" | |
| #6 The Coca-Cola Co., Bottle Sales Dept., "Carton Rack Reel" | |
| #7 The Coca-Cola Co., Bottle Sales Dept., "Pre-Mix Vendor Reel" | |
| #8 The Coca-Cola Co., Bottle Sales Dept., "Pre-Mix Counter Reel" | |
| #9 The Coca-Cola Co., Bottler Sales Dev. Dept., "New Look Reel" | |
| #10 King Size Cold Bottler Sales Promotion, The Coca-Cola Co. | |
| #11 Beauty Shops Bottler Sales Promotion, The Coca-Cola Co. | |
| #12 Christmas Sales Aid, Bottler Sales Promotion, The Coca-Cola Co. | |
| #13 Fix-Up "New Look," Bottler Sales Promotion, The Coca-Cola Co. | |
| Colgate Dental Cream #2: Malocclusion (dental hygiene) | GAF, circa 1970s (accompanied by beige Model G viewer bearing "Colgate" logo) |
| Colgate Dental Cream #3: Periodontal Disease (dental hygiene) | |
| Colgate Dental Cream #4: Fixed & Partial Replacements (dental hygiene) | |
| Colgate Plus MFP #1: Restoring Decayed Teeth (dental hygiene) | |
| Colgate Plus MFP #2: Summary of Benefits (dental hygiene) | |
| Colgate Plus MFP #5: The Tablet Test (dental hygiene) | |
| Colgate Plus MFP #6: Tuffy Tooth, Progress of Decay (dental hygiene) | |
| Colgate Plus MFP #7: A Healthy Smile (dental hygiene) | |
| Commission des Ardoisieres D'Angers, Dallages et Parements (stonework) | Sawyer's (Belgian issue) |
| Greater Columbus Convention Center, Construction Update #1 | ? |
| Stereo Reading Aids Produced by Computer Image Systems, Syracuse, Demo Reel | GAF |
| See America at Scenery Level, Continental Trailways (bus line) | Sawyer's (circa late 1950s) |
| Modern Health System of Cooking #1 | GAF |
| Modern Health System of Cooking #2 | |
| Crest Toothpaste Cream #1 | GAF (non-stereo) |
| Crest Toothpaste Cream #2 | |
| CRIS IVAC Corporation | VMI |
| Crystal Cathedral, Garden Grove, California | unnumbered souvenir reel in blisterpack with brochure & special folder |
| Culligan Soft Water Works Wonders All Through the Home #1 | Sawyer's (circa 1950s) |
| Culligan Soft Water Works Wonders All Through the Home #2 | |
| Culligan Soft Water Works Wonders All Through the Home #3 | |
| #CR-121 (European grocery store interior, client unknown) | ? |
| #CR-274 (14 non-stereo swimming pool images, client unknown) | GAF (dated 15 May 1973) |
D | |
|---|---|
| Product or Subject | Description |
| Damon's World of Desserts, Where Eating Out is Always an Event! (restaurant, two reels) | non-Kodachrome, ©1998 |
| Darryl's Desserts (restaurant) | non-Kodachrome (accompanies orange Model L viewer bearing "Darryl's Desserts" logo) |
| Elements of Nucleic Acid Structure, The Andersen Library, R.C Davenport Inc. (3-D molecular simulations) | non-Kodachrome |
| Circle-Vision 360, Presented by Delta Air Lines | ? |
| Diamond Laboratories, Dermatological Pathology of Small Animals | GAF? |
| #3 Diamond T Miscellaneous, Diamond Motor Car Company (trucks) | (circa 1960s) |
| #4 Diamond T 921C, Diamond Motor Car Company (trucks) | |
| Dickel Distillery (liquor) | (accompanies beige Model G viewer, possibly used only on site) |
| George Dickel Distillery 100th Anniversary Promotion (liquor) | GAF |
| Dreft (laundry detergent) | Sawyer's (circa late 1940s) |
| photography by Jamie Drouin: Seven Nudes | ©1996 |
| photography by Jamie Drouin: The Shinto Shrine | ©1995 |
E | |
|---|---|
| Product or Subject | Description |
| East Side Mario's Dessert Menu (restaurant) | (November 1992) (October 1995) |
| Easterling Sterling Silver & Fine China #1 (tableware) | Sawyer's (circa 1950s) |
| Easterling Sterling Silver & Fine China #2 (tableware) | |
| Embassy Suites Hotel, New York City | VMI? |
| Embassy Suites Palm Beach Shores, Florida | ? |
| Eterna, since 1856 (watch company) | Sawyer's (circa 1950s) |
| Etfi Behangviewer Kollectie 1971 (Dutch language) | GAF (Belgian issue, circa 1971) |
F | |
|---|---|
| Product or Subject | Description |
| Fabeltjes ("Fable Newspaper," European television series) | GAF (circa 1970, 2 reels with 2 gramophone records and a white viewer) |
| Fantasia à Arbent (Ain) France, Meubles en Plastiques (plastic chairs) | Sawyer's (Belgian issue) |
| Fir-Tex Presents Coralite & Coraleather for Beautiful Walls and Ceilings | Sawyer's (circa 1950s) |
| Flexalum Aluminum Awnings by Hunter Douglas Corp. #2731 | Sawyer's (circa early 1960s?) |
| Flexalum Aluminum Awnings by Hunter Douglas Corp. #2732 | |
| #1 Edsel Division, Ford Motor Company, presents "The Edsel Citation" | Sawyer's (circa 1960) |
| #2 Edsel Division, Ford Motor Company, presents "The Edsel Corsair" | |
| #3 Edsel Division, Ford Motor Company, presents "The Edsel Pacer" | |
| #4 Edsel Division, Ford Motor Company, presents "The Edsel Ranger" | |
| #5 Edsel Division, Ford Motor Company, presents "The Edsel Station Wagon" | |
| Forest City Trading Group, Award of Excellence | GAF (circa 1985) |
| Fram Auto Filter | Sawyer's (circa 1960) |
| NO/FY Friktion Till Vardages (Dutch language) | (Belgian issue) |
G | |
|---|---|
| Product or Subject | Description |
| "Tri-Clad" General Elec. Co. #1 (electric motors) | Sawyer's (circa 1950s) |
| "Tri-Clad" General Elec. Co. #2 (electric motors) | |
| #1 Serie G, General Motors Bedford Vare-OG Lastbiler (trucks & buses) | Sawyer's (Belgian issue, circa early 1960s) |
| #2 Serie H, General Motors Commercielle Opel OG Chev (trucks & buses) | |
| #3 Serie A General Motors Produktion I, Rustbeskyttelse (automobile production) | |
| #4 Serie A General Motors Produktion II (automobile production) | |
| #5 Serie E General Motors CKD-Farver Vauxhall (automobiles) | |
| #1 Ripplewood, Textured Plywood Paneling | Sawyer's (circa 1950s) |
| #3 Ripplewood by Georgia Pacific, Richly Textured Plywood Paneling | |
| Gleamlight Real Diamond Jewelry (unnumbered) | ? |
| #1 Gleamlight Real Diamond Jewelry | |
| #2 Gleamlight Real Diamond Jewelry | |
| #4 Gleamlight Real Diamond Jewelry | |
| Gylden Storm ("Golden Tempest," opera by Jan Goorissen) | ©1992 (Belgian issue) (9 reels, CR391-1 thru CR391-9, with Dutch/English language hardcover book) |
| 3-D Golf: The Swing of Jack Nicklaus - Driver (golf instruction) | GAF ©1976 (5 reels, with 12-page booklet "A Guide to 3-D Golf: The Swing Analysis System" by Jim Colbert) |
| 3-D Golf: The Swing of Sam Snead - Four Iron (golf instruction) | |
| 3-D Golf: The Swing of Lee Trevino - Wedge (golf instruction) | |
| 3-D Golf: The Swing of Jim Colbert - Eight Iron (golf instruction) | |
| 3-D Golf: The Swing of Hubert Green - Five Iron (golf instruction) | |
H | |
|---|---|
| Product or Subject | Description |
| A Flight on a Hang-glider (see below) | |
| Helsinki 2000 (commemorative, English & Finnish language) | Belgian issue (3 reels with 50-page book, ©2000) |
| Hercules Shelf Brackets | Sawyer's? |
| Rootes Group 3 Dimensional Colour Reel, for use with stereoscope or with projector, No.1-7, Subject: Hillman (automobiles) | Sawyer's personal reel (circa 1950s) |
| Hillman Estate Car for Town and Coutry Routes, Rootes Group (automobiles) | (circa 1960s) |
| Hobie Poloroid Sunglasses | circa 1980s? |
| #1 Hoffman Easy-Vision Television (photography by Tri-Ads Co., Hollywood) | Sawyer's (circa 1950s) |
| Holland American Line #1 (vacation cruises) | GAF |
| Holland American Line, Panama Canal Cruises #1 (vacation cruises) | non-Kodachrome |
| Holland American Line, Panama Canal Cruises #2 (vacation cruises) | |
| Holland American Line, M.S. Noordam Eastern Caribbean Cruise (vacation cruises) | |
| The World of Holland American Line, Westours Inc. #1 (vacation cruises) | |
| The World of Holland American Line, Westours Inc. #2 (vacation cruises) | |
| Hummer Hum-Vee #1 (automobile) | VMI? |
| Hummer Hum-Vee #2 (automobile) | |
I | |
|---|---|
| Product or Subject | Description |
| I V Europe 150 (mini-refrigerators, Dutch language?) | (Belgian issue, circa 1960s) |
| Image One Studios #1 (commercial photography) | VMI (non-Kodachrome) |
| Image One Studios #2 (commercial photography) | |
| Collection Inaltera #1, Revêtement Mural, Plastique Lessivable (wallpaper, French language) | Sawyer's (Belgian issue, circa 1960s) |
| Collection Inaltera #3, Revêtement Mural, Plastique Lessivable (wallpaper, French language) | |
| Collection Inaltera #8, Revêtement Mural, Plastique Lessivable (wallpaper, French language) | |
| Collection Inaltera #5, Revêtement Mural, Velours Lavable (wallpaper, French language) | |
| Collection Inaltera #6, Revêtement Mural, Velours Lavable (wallpaper, French language) | |
| Collection Inaltera #17, Papier Peint, Lessivable (wallpaper, French language) | |
| Collection Inaltera #18, Papier Peint, Lessivable (wallpaper, French language) | |
| Collection Inaltera #19, Papier Peint, Lessivable (wallpaper, French language) | |
| Collection Inaltera #20, Papier Peint, Lessivable (wallpaper, French language) | |
| Imperial Washable Wallpapers #GL-1 | |
| Imperial Washable Wallpapers #GL-2 | |
| Imperial Washable Wallpapers #GL-3 | |
| Imperial Washable Wallpapers #GL-4 | |
| Imperial Washable Wallpapers #GL-5 | |
| Imperial Washable Wallpapers #GL-6 | |
| Imperial Washable Wallpapers #GL-7 | |
| Imperial Washable Wallpapers #J McL-8 | |
| Imperial Washable Wallpapers #J McL-9 | |
| Imperial Washable Wallpapers #J McL-10 | |
| Imperial Washable Wallpapers #J McL-11 | |
| Imperial Washable Wallpapers #J McL-12 | |
| Imperial Washable Wallpapers #J McL-13 | |
| Imperial Washable Wallpapers #J McL-14 | |
| #1 IH Farmall Fast-Hitch for Super C Tractors, International Harvester Co. (agricultural equipment) | Sawyer's (circa 1950s) |
| #2 IH Farmall Fast-Hitch for Super C Tractors, International Harvester Co. (agricultural equipment) | |
| #3 Torque Amplifier for International Harvester Tractors (agricultural equipment) | |
| ISSCO Graphics Software | ? |
| Ivory Soap | Sawyer's (circa late 1940s) |
J | |
|---|---|
| Product or Subject | Description |
| Jell-O Puddings Moon Landing, 1969 #2 | GAF |
| Blocs Bain "Jet" No.3, 1964 (bathrooms, French language) | Sawyer's (Belgian issue) |
| Cuisines Coulissantes "Jet" No.4, 1964, Paris RAM 37-80 (kitchens) | |
| Johnson & Johnson How to Floss (dental hygiene) | GAF |
| Jøtul for Moderne Oppwarmning (wood & gas stoves, Norwegian language) | Sawyer's (circa 1960s, Belgian issue?) |
K | |
|---|---|
| Product or Subject | Description |
| #1 Kelly Celebrity Tire, Kelly-Springfield Tire Co., Cumberland, Maryland. Photography by Neo-Photo, N.Y.C. | Sawyer's (circa 1950s) |
| #2 Kelly Prestige Tire, Kelly-Springfield Tire Co., Cumberland, Maryland. Photography by Neo-Photo, N.Y.C. | |
| #3 Kelly Passenger Tires, Kelly-Springfield Tire Co., Cumberland, Maryland. Photography by Neo-Photo, N.Y.C. | |
| KODJ Oldies 93 FM (radio station) | VMI (circa 1990) |
| KVOS-TV Promotion Pros (northwest Washington/British Columbia television station) | non-Kodachrome |
L | |
|---|---|
| Product or Subject | Description |
| Brad Lawton, Illustrator #1 (art exhibit) | GAF (non-stereo) |
| Brad Lawton, Illustrator #2 (art exhibit) | |
| System Lubricators by Rail & Flange Lubricators #2 | Sawyer's (circa 1950s) |
| Lost World Caverns, Lewisburg, W.Va., In The Famous Greenbriar Valley Resort Area | GAF |
| Lundia Library in Home #4 (bookshelves) | Sawyer's |
| Lundia Sweden Public Library #5 (bookshelves) | |
| Lundia Sweden Archives #1 (wood shelving) | |
| Lundia Sweden Storage #1 | |
| Lundia Sweden Erecting Storage Shelving | |
| Luxaflex (aluminum window blinds; English captions) | Sawyer's (Belgian issue, circa 1960s) |
| Luxaflex #LX-1 (aluminum window blinds) | |
| Luxaflex #LX-2 (aluminum window blinds) | |
| Luxaflex Aluminum Jaloezieen (aluminum window blinds; Dutch language?) | |
| Luxaflex Aluminum Roll-up Awnings Photographed by Prisma Colour Photos, The Hague, Holland | |
M | |
|---|---|
| Product or Subject | Description |
| Macleens Dentifricio dalla Triplice Azione, Macleans Ltd., London, England (toothpaste, Italian language) | Sawyer's ©1958 |
| Construction of Magnolia Trailers #4, Magnolia Trailer Mfg. Co., Vicksburg, Miss. | Sawyer's (circa 1950s) |
| 37-Foot "Dixie," Magnolia Trailer Mfg. Co., Vicksburg, Miss. | |
| Malibu Hills #1 (residential subdivision) | GAF |
| Malibu Hills #2 (residential subdivision) | |
| Marabou (Swedish chocolate) | Sawyer's? (circa 1960s) |
| Marble Institute of America #1 | Sawyer's (circa 1950s) |
| Marble Institute of America #1-A | |
| Marble Institute of America #2 | |
| Marble Institute of America #2-A | |
| Marble Institute of America #2-B | |
| Marble Institute of America #2-C | |
| Marble Institute of America #3 | |
| Marble Institute of America #3-A | |
| Marble Institute of America #4 | |
| Marble Institute of America #5 | |
| Marlite Plastic-Finished Wall Paneling, Marsh Wall Products #2 | Sawyer's |
| Marriott Residence Inn (hotel) | GAF (non-stereo) |
| Maryhill Museum of Art, Goldendale WA "Theatre de la Mode" (exhibit) | ©1997 |
| Matchbox Rare Regular Wheels (toy automobiles) | (provided with a limited-edition toy van) |
| #C-2 Hi-Value Moves by Mayflower: Moving IBM Electronic Computer (moving company; 14 images for projection) | Sawyer's (maroon ink, circa late 1950s/early 1960s) |
| Mickey y sus Amigos, "Día en la Playa" [Mickey Mouse & Friends, "A Day at the Beach"] (McDonald's restaurants) | Tyco (South American distribution) |
| McKesson's Wishing Well Promotion 1955 (drug store) | Sawyers (circa 1955) |
| McKesson's 1955 Savings Carnival #1 (drug store) | |
| McKesson's 1955 Savings Carnival #2 drug store | |
| Motorola Cruisin' for Business IV | GAF (non-stereo) |
| The New Muntz TV #5 | Sawyer's (circa 1953) |
N | |
|---|---|
| Product or Subject | Description |
| VMI |
| 1951 Nash Airflyte Line Sample Reel (automobiles) | Sawyer's |
| 1951 Nash Airflytes #1 (automobiles) | |
| 1951 Nash Airflytes #2 (automobiles) | |
| 1951 Nash Airflytes #3 (automobiles) | |
| The World's Most Modern Cars, 1951 Nash Airflytes #4 (automobiles) | |
| 1952 Nash Golden Airflytes #1 (automobiles) | Sawyer's (gold lettering) |
| 1952 Nash Golden Airflytes #2 (automobiles) | |
| 1952 Nash Golden Airflytes #3 (automobiles) | |
| 1952 Nash Golden Airflytes #4 (automobiles) | |
| 1953 Nash Airflytes #1 (automobiles) | Sawyer's |
| 1953 Nash Airflytes #2 (automobiles) | |
| 1953 Nash Airflytes #3 (automobiles) | |
| 1953 Nash Airflytes #4 (automobiles) | |
| National Distillers Products Corporation (liquor) | Sawyer's (circa 1950s) |
| 1989 National Stereoscopic Association National Convention, Portland, Oregon (3 reels) | Ideal |
| 1994 National Stereoscopic Association National Convention, Milwaukee, Wisconsin (1 reel) | Tyco |
| 1995 National Stereoscopic Association National Convention, Atlanta, Georgia (3 reels) | Tyco |
| 1997 National Stereoscopic Association National Convention, Bellevue, Washington (1 reel) | |
| NAVACO Awnings #1 | Sawyer's |
| Nestle's Juicy Juice | GAF |
| A High Volume Profit Sales Story, Nomad Cameras | Sawyer's |
| The Nomad Story | |
| VMI ©1992 |
O | |
|---|---|
| Product or Subject | Description |
| Olympic Television Series A | Sawyer's (circa 1950s) |
| Omnipage 5.0 (computer software) | ? |
| Opel Automatic I (automobile; German captions) | Sawyer's (Belgian issue) |
| Opel GT (automobile; German captions) | |
| Oregon, Things Look Different Here #1 (travel & tourism?) | GAF |
| Oregon, Things Look Different Here #2 (travel & tourism?) | |
| Oregon, Things Look Different Here #3 (travel & tourism?) | |
P | |
|---|---|
| Product or Subject | Description |
| 1992 Pacific Coast Gas Association | Tyco? |
| Pacific Development, Inc., The Lloyd District, Portland, Oregon (commercial development) | ? |
| Pacific Development, Inc., Oregon Square, Portland, Oregon (commercial development) | |
| Pan Am, First With The 747 | GAF? |
| Pasta House Company, Dessert Menu (restaurant) | (circa 1997) |
| #2 Perma-Side Co., Los Angeles 45, Calif., Multipurpose Shelter Designed by Reynolds Aluminum | (circa 1950s) |
| Persimmon Clubhouse, Gresham OR | |
| Pfoumaintraux & DeLassus Desvres (Pas-de-Calais) Revêtement Faïence & Rustique (ceramic tile, French language) | (Belgian issue, circa 1960s) |
| #1 Photo Murals of California, Make Your Blank Walls Live! | (circa 1950s) |
| Un Vol en Planeur [A Flight in a Glider] (French language) | non-Kodachrome (Belgian issue, w/booklet) |
| Plastic Lume Flo-Fold #2 (window blinds) | Sawyer's (circa 1950s) |
| Build Modern Kitchen Cabinets with Economical Fir Plywood | Sawyer's (circa 1950s) |
| Extra Storage is Easy to Have with Economical Fir Plywood #1 | |
| Extra Storage is Easy to Have with Economical Fir Plywood #2 | |
| #7 Fir Plywood Golden Jubilee Furniture & Storage Plans | |
| Jim Pomeroy Ensemble (avant-garde art exhibit) | (3 reels with booklet) |
| How to Arrest People (police training) | 11 reels (non-stereo) |
| Sawyer's (circa 1950s) |
| |
| |
| |
| |
| |
| Portland Art Museum, "Imperial Tombs of China" (exhibit) | (circa 1990s) |
| Power Point Bullets (deer hunting ammunition) | non-Kodachrome (accompanies orange Model L viewer bearing "Power Point" logo) |
| Mom and Dad's Desserts, 50's Prime Time Cafe, Disney/MGM Studios (restaurant) | (circa 1997) |
| Princess Tru-Tone China, the Flair Pattern from Empire Crafts Corp. | Sawyer's (circa 1950s) |
| Princess Tru-Tone China #1, Empire Crafts Corp. | |
| Princess Tru-Tone China #2, Empire Crafts Corp. | |
| Princess Tru-Tone China #3, Empire Crafts Corp. | |
| Princess Tru-Tone China #4, Empire Crafts Corp. | |
| Tide's 50th Anniversary, Proctor & Gamble (laundry detergent) | (circa 1996) |
R | |
|---|---|
| Product or Subject | Description |
| (circa 1995) |
| New 1953 RCA Victor Television, 5 Ways Finer | Sawyer's (circa 1950s) |
| Record-A-View, Let's Take A Trip To Washington D.C., with Sonny Fox, Ginger MacManus, & Bud Flanagan #3W02-A | Sawyer's? (from the CBS TV show "'Let's Take A Trip," with 78RPM record) |
| Record-A-View, Let's Take A Trip To Washington D.C., with Sonny Fox, Ginger MacManus, & Bud Flanagan #3W02-B | |
| Reel 3-D News brings you "The World of 3-D," Box 35, Duarte, CA 91010 (newsletter premium) | GAF ©1979 |
| Regina Küchen (kitchens) | (Belgian issue) |
| Rekord - 4 Drs - Pts & Caravan 8 PL (automobile) | Sawyers? (Belgian issue?) |
| Replogle Presents (world travel) | GAF |
| Rheydt-Germany D-4070 (industrial scenes with German/Englsh captions, development promotion for German city of Rheydt?) | (Belgian issue) |
| Merchandisors, R.J. Reynolds Tobacco Co. (A & B reels known) | Sawyer's (circa 1950s) |
| R.J. Reynolds Tobacco Co., 'Xmas 1951 | Sawyer's |
| R.J. Reynolds Tobacco Co., 'Xmas 1954 | |
| R.J. Reynolds Tobacco Co., 'Xmas 1955 | |
| Roche Cliniscope Ilidar Hoffman La Roche, Inc., New Jersey (pharmaceutical) | Sawyer's (circa 1950s) |
| Enrico Roselli Accordian Company, Via San Francisco 17, Osimo (Ancona) Italy, Altadena, California | (U.S. issue) |
| Rubbermaid Office Products, ComBase Fully Adjustable Work Station | (non-stereo, circa 1990s) |
| Rway, Sheboygan, Wisconsin #2 (dining room furniture) | Sawyer's (circa 1950s) |
S | |
|---|---|
| Product or Subject | Description |
| St. Sophia Greek Orthodox Cathedral, Los Angeles, California | Sawyer's (circa 1950s, with special sleeve) |
| San Diego Supercomputer Center #1 | GAF (with booklet) |
| San Diego Supercomputer Center #2 | |
| San Diego Supercomputer Center #3 | |
| Sara Lee Home Style Cakes | VMI? |
| Schweizer Woche (German language) | non-Kodachrome |
| Sea Swirl Decorative Plywood #2 | Sawyer's (circa 1950s) |
| Sea Swirl Decorative Plywood #4 | |
| #4 Surfwood - Sea Swirl Surfplank, Manufactured by United States Plywood Corp. | |
| Seagram's Ancient Bottle Gin #1 (liquor) | Sawyer's (3-reel packet circa 1950s, with booklet "It's a Fact! The story of the production of Seagram's Ancient Bottle Gin. Prepared for the exclusive use of Seagram-Distillers Corporation, New York City") |
| Seagram's Ancient Bottle Gin #2 (liquor) | |
| Seagram's Ancient Bottle Gin #3 (liquor) | |
| Sekmama ve Hazirlanmasi #2 (baby food) | GAF (non-stereo) |
| Shenandoah Caverns #1, America's Most Beautiful Cave, New Market, Virginia on U.S. 11 (photography by Neo-Photo, New York NY) | Sawyer's |
| Showtime Starpower Weekend Sweepstakes (not 3-D) | VMI? |
| Siemens SentronTM Panelboards | GAF, non-Kodachrome? (accompanies orange Model L viewer bearing "Siemens" logo?) |
| Dan Soder (art exhibit) | (non-stereo) |
| Large Format Films in Development from Sony Pictures Classics | (circa 1996) |
| Specular Infini-D, a 3D Graphics Tool for the Macintosh (computer software) | non-Kodachrome |
| STA:N loisto-busseilla - Pariisiin, Wieniin, Italiaan: A selection of pictures from the famous View-Master assortment (Finnish bus tour company) | Sawyer's (S3/S4-like packet, circa late 1950s/early 1960s, with three English language reels: #1 - A Trip to Paris, #2 - A Trip to Italy, #3 - A Trip to Austria) |
| Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel C | ©1948 |
| Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel D | |
| Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel E | |
| Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel F | |
| Stark Nurseries, Fine Fruit Trees, Louisiana & Missouri, Reel G | |
| 1962 Studebaker (automobiles) | Sawyer's |
| Super Steelers, Press Old Newsboys Children's Hospital Fund (Pittsburgh football team, featuring Terry Bradshaw, Mean Joe Greene, L.C. Greenwood, Jack Ham, Franco Harris, Jack Lambert, Chuck Noll, Coach Perles, Art Rooney Sr., Mike Wagner, Dwight White) | GAF (circa 1970s) |
| Sunworthy Canadian Wallpaper | Sawyer's |
| Sunworthy Full Wall Murals by Canadian Wallpaper Manufacturers, Ltd. | Sawyer's (circa 1960s) |
| #12 Sweda Shows, The Visual Sales Store (bookstore) | (circa 1960s, Belgian issue?) |
| Swift's Ice Cream Advertising & Promotion Reel #1 | Sawyer's (circa 1950) |
| Swift's Ice Cream Advertising & Promotion Reel #2 | |
| System Abstracta (shelving) | Sawyer's (Belgian issue) |
T | |
|---|---|
| Product or Subject | Description |
| #CR-3511 Ten-Bel (resort in Spain) | GAF ©1979 (Belgian issue) |
| #CR-3512 Ten-Bel (resort in Spain) | |
| #CR-3513 Ten-Bel (resort in Spain) | |
| #CR-3514 Ten-Bel (resort in Spain) | |
| Thermador Bilt-in Electric Units #1 | Sawyer's (circa 1950s) |
| Thermador Bilt-in Electric Units #3 | |
| Thermador Bilt-in Electric Units #5 | |
| Thermo-Rite Glass Fireplace Fronts | Sawyer's (circa 1950s) |
| #CR393-1 Discover the View-Master World of 3-D Book Productions | VMI ©1992 |
| #CR-391 The Amazing Insect World: Honey Bee and Wasp (single reel in folder, by 3-D Book Productions) | circa 1990s? |
| S.A.S. Tieffe, Sesto S. Giovanni, Porte e Cabine per Ascensori (elevators, Italian language) | (circa 1960s, Belgian issue) |
| Toro Lawn Mowers | Sawyer's (1954) |
| Trak, Inc. #1 (ski equipment) | GAF |
| Trak, Inc. #2 (ski equipment) | |
| Trak, Inc. #2 (exercise machine) | |
| TREC Productions Open Hourse (toys) | ©1990 |
| Tribune Entertainment (4 reels promoting syndicated TV series for the 1991 season: The Geraldo Rivera Show, The Joan Rivers Show, Soul Train, & Tales From the Darkside) | VMI? |
| Triumph International (European travel agency?) | (known to exist as a pre-production proof reel, but final production reels not yet known) |
| Tro-Pic-Kal Aluminum Awnings #1 | Sawyer's (circa 1950s) |
| Tupperware Hostess Gifts, du van 1-6-70 au tot 28-11-70 | GAF (Belgian issue) |
| Tupperware Hostess Gifts, du van 26-4-71 au tot 23-10-71 | |
| The Turkey Store #1 | circa 1990s |
| The Turkey Store #2 | |
U | |
|---|---|
| Product or Subject | Description |
| Land of Heritage #5, United Church Press (audio-visual religious instruction) | Sawyer's or GAF? (4 reels with audio cassette & read-along pamphlets, circa 1967) |
| Hetjaarvan de Unox Soep (soup, Dutch language) | ©1983 |
V | |
|---|---|
| Product or Subject | Description |
| #2 Van der Meer Centrale Toonkamers Voor de Meubelhandel Rotterdam - Amsterdam, - Heerlen - Rucphen (N.B.) (furniture, Dutch language) | Sawyer's (Belgian issue) |
| Scenic Previews #2, Albert Van Luit Fine Scenic Wallpapers | (circa 1950s) |
| Scenic Previews #4, Albert Van Luit Fine Scenic Wallpapers | |
| Three Great Dimensions for Your Meetings & Conventions (3 reels, Vancouver B.C. travel & tourism) | GAF or VMI? |
| Vauxhall Viva 4-door (automobile) | Sawyer's? |
| View-Master self-promotion | |
| A Tour of Sawyer's View-Master Plant | Sawyer's (circa 1950s) |
| Christmas Tour from Sawyer's View-Master (red ink, "Merry Christmas" printed on reverse) | |
| BC-1 View-Master 3-D Pictures for Profit (Sample reel made by Sawyer's to promote the use of View-Master commercial reels. Includes a risqué image with the caption "Add arresting showmanship to your sales story.") | Sawyer's |
| CD-2 Your Product Has Depth and Color in Sawyers View-Master (Sample reel made by Sawyer's to promote the use of View-Master commercial reels.) | Sawyer's (no date) |
| GAF View-Master Special Custom Sample Reel | GAF |
| 3-D E.S.P. Education-Sales-Premiums, Communicate in 3-D! | GAF ©1980 |
| 3-D E.S.P. Education-Sales-Premiums, Communicate in 3-D! (different from above) | |
| One Billion View-Master Stereo Reels Commemorative Reel, 1938-1978, GAF Corporation (packet highlights) | GAF (circa 1978, white with gold foil center) |
| CR360, View-Master Stand D2-4-19, Spielwarenmesse 83, Nürnberg (German language title, English language captions) | (Belgian issue?) |
| Stereo-Matic 500 Focusing Reel (Set-up & calibration reel supplied with the Stereo-Matic 500, View-Master's only projector capable of true 3-D effects.) | Sawyer's (circa 1950s) |
| View-Master Canada In-Store Displays | non-Kodachrome (circa 1970s/1980s?) |
| Your Invitation to Prizes and Profit at The Toy Fair (one scene features Henry Fonda, 1970s View-Master spokesman) | GAF (circa 1971-1972, with special sleeve) |
| 1993 View-Master/Tru-Vue Collector's Association Commenorative Reel (reel VTCA-1, with booklet) | Tyco? |
| Virtue Chrome Dinettes | Sawyer's (circa 1950s) |
| Visual Dreamin' Inc., Yaupon Beach NC #92-1: Street Rods, 1934 Ford (automobiles) | VMI (circa 1992) |
W | |
|---|---|
| Product or Subject | Description |
| Mark Weakley (art exhibit) | (non-stereo) |
| 3D Serigraphs by Jean-Pierre Weill - Innovative, Unique Magic in Multiple Originals (art exhibit) | ©1993 |
| Westmoreland, New Kensington PA The Solid Silver You See At Home, by Appointment Produced by Jam Handy Organization, Inc. (tableware) | Sawyer's (circa 1950s) |
| VMI ©1987 |
| Winchester Power Point Bullets | VMI? |
| In and Out Promotions, World Toy House Inc. (in-store product displays) | Sawyer's (circa 1950s) |
| Wyoming Hereford Ranch, Cheyenne, Sale of Bulls, September 30, 1953 | Sawyer's |
| Wyoming Hereford Ranch, Cheyenne, Sale of Heifers, September 30, 1953 | |
Y | |
|---|---|
| Product or Subject | Description |
| #1 Decorating Your Youngstown Kitchens | Sawyer's (circa 1950s, with folder) |
| #2 Decorating Your Youngstown Kitchens | |
Z | |
|---|---|
| Product or Subject | Description |
| Rolba Zamboni, Zurich (ice-making machine) | (Belgian issue?, circa 1960s) |
| Zikenzorg C.M. #1 (nursing home) | (circa 1981) |
| Zikenzorg C.M. #2 (nursing home) | |
| Zikenzorg C.M. #3 (nursing home) | |
| Zikenzorg C.M. #4 (nursing home) | |
| Zinnia Thumbelina, All-American Gold Medal Winner (flowers) | (circa 1960s) |
| Zio's Italian Kitchen, Dessert Menu | (circa 1997) |
| Zio's Italian Kitchen, Kid's Menu | |
Movie Preview ReelsIn the early 1950s, Sawyer's contracted with Hollywood movie studios to produce single View-Master reels containing previews of feature films, particularly those of the 3-D fad of the period. The unnumbered commercial reels were displayed in a special viewing cabinet in theatre lobbies. |
|||
| Movie Title | Year of Movie's Release | Studio | Featured Actors |
|---|---|---|---|
| Arena | 1953 | Metro-Goldwyn-Mayer | Polly Bergen Lee Van Cleef Jean Hagen Harry Morgan Gig Young |
| Beneath the 12-Mile Reef | 1953 | 20th Century Fox | Richard Boone Peter Graves Terry Moore J. Carroll Naish Gilbert Roland Robert Wagner |
| The Charge at Feather River | 1953 | Warner Brothers | Guy Madison Vera Miles |
| Dangerous Mission | 1954 | R.K.O. | William Bendix Piper Laurie Victor Mature Vincent Price |
| Devil's Canyon | 1953 | R.K.O. | Whit Bissell Jay C. Flippen Arthur Hunnicutt Robert Keith Virginia Mayo Stephen McNally Dale Robertson |
| Drums of Tahiti | 1954 | Columbia | Cecile Brown Patricia Medina Dennis O'Keefe |
| Flight to Tangier | 1953 | Paramount | Corinne Calvet Joan Fontaine Jack Palance |
| Fort Ti | 1953 | Columbia | George Montgomery |
| The French Line | 1954 | R.K.O. | Arthur Hunnicutt Kim Novak Gilbert Roland Jane Russell Craig Stevens |
| The Glass Web (black & white) | 1953 | Universal-International | John Forsythe Beverly Garland Kathleen Hughes Edward G. Robinson |
| Gun Fury | 1953 | Columbia | Phil Cary Roberta Haynes Rock Hudson Lee Marvin Donna Reed |
| Hannah Lee: An American Primitive (released as Outlaw Territory) | 1953 | Realart Pictures | Macdonald Carey Joanne Dru John Ireland |
| House of Wax | 1953 | Warner Brothers | Charles Bronson Paul Cavanaugh Carolyn Jones Phyllis Kirk Frank Lovejoy Vincent Price |
| Inferno | 1953 | 20th Century Fox | Rhonda Fleming William Lundigan Robert Ryan |
| It Came From Outer Space | 1953 | Universal-International | Richard Carlson Charles Drake Russell Johnson Barbara Rush |
| Jesse James vs. the Daltons | 1954 | Columbia | Bret King Barbara Lawrence |
| Kiss Me Kate | 1953 | Metro-Goldwyn-Mayer | Bob Fosse Kathryn Grayson Howard Keel Ann Miller Tommy Rall Bobby Van James Whitmore Keenan Wynn |
| Lost Treasure of the Amazon (U.K. title; released in U.S. as Jivaro) | 1954 | Paramount | Rhonda Fleming Fernando Lamas |
| The Maze | 1953 | Allied Artists (black & white) | Richard Carlson Veronica Hurst |
| Miss Sadie Thompson | 1953 | Columbia | Charles Bronson Jose Ferrer Rita Hayworth Aldo Ray |
| Money From Home | 1953 | Paramount | Jerry Lewis Dean Martin |
| The Nebraskan | 1953 | Columbia | Philip Carey Lee Van Cleef Roberta Haynes Jay Silverheels Regis Toomey |
| The Robe | 1953 | Metro-Goldwyn-Mayer | Richard Boone Richard Burton Dean Jagger Victor Mature Michael Rennie Jean Simmons |
| Sangaree | 1953 | Paramount | Arlene Dahl Fernando Lamas |
| Second Chance | 1953 | R.K.O. | Linda Darnell Robert Mitchum Jack Palance Roy Roberts Reginald Sheffield |
| Son of Sinbad | 1955 | R.K.O. | Mari Blanchard Sally Forrest Vincent Price Dale Robertson Lili St. Cyr |
| The Stranger Wore a Gun | 1953 | Columbia | George MacReady Lee Marvin Randolph Scott Claire Trevor |
| Taza, Son of Cochise | 1954 | Universal-International | Jeff Chandler Rock Hudson Barbara Rush |
| They Called Him Hondo (released as Hondo) | 1953 | Warner Brothers | James Arness Ward Bond Geraldine Page Michael Pate John Wayne |
| Those Redheads From Seattle | 1953 | Paramount | Gene Barry Teresa Brewer Rhonda Fleming Guy Mitchell Agnes Moorehead The Bell Sisters |
| Wings of the Hawk | 1953 | Universal-International | Julia Adams Van Heflin Abbe Lane |
Rose Court Reels - Custom Made for the Rose CourtView-Master was very involved in the community activities of the Rose City, Portland, Oregon, and they took pride in choosing, yearly, a bevy of Portland high school beauties to be in the Rose Court. The Rose Court attended various functions including a ride on the Rose Court Float in Portland's Rose Parade as well as a special luncheon in honor of the Rose Court, hosted by View-Master. The choosing of a Rose Court started in the 1970s. And a tradition at the Luncheon was the presentation of special reels made up of shots of the View-Master plant and the Rose Court in their Rose Festival activities. At first, the reels were sets of 3 reels, but in the later years, only 2 reels were produced. Each year during the Festival a new Rose Queen is crowned. Chosen from the 14 members of the Rose Court representing Portland area high schools, the Queen travels throughout the United States as a goodwill ambassador for the state of Oregon Images on the reels show the Rose Court and their visit to the Plant. |
|
| Custom Made for the Rose Court | Description |
|---|---|
| 1973 Rose Court 3 Reel Set, Portland, OR [ Reels #XA-2514 XA-2515, XA-2516] | GAF |
| 1974 Rose Court 3 Reel Set, Portland, OR [Reels #XA-2521, XA-2522 , XA-2523 ] | |
| 1975 Rose Court 3 Reel Set, Portland, OR [Reels [XA-2524, XA-2525, XA-2526] | |
| 1976 Rose Court 3 Reel Set, Portland, OR [Reels XA-2527, XA-2528, XA-2529] | |
| 1977 Rose Court 3 Reel Set H85, Portland, OR [Reels A,B,C] | |
| 1978 Rose Court 3 Reel Set, Portland, OR, [Reels A,B,C] | |
| 1979 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C] | |
| 1980 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C] | |
| 1981 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C] | |
| 1982 Rose Court 2 Reel Set, Portland, OR [Reels 002-525, 002-526] | VMI |
| 1983 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C] | |
| 1984 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C] | |
| 1985 Rose Court 3 Reel Set, Portland, OR [Reels A,B,C] | |
