Buff Reels - 3rd Generation of View-Master Reels 1941-1944
The 3rd Generation reels are known by collectors by a variety of names: buff, tan, yellow - to name a few. Reel production of these is from 1941 through 1944. The color of the paper used for the back of the reel varied with the earliest made of blue stock, continuing with buff paper which lasted the longest and ending with white or gray. So it is common to find a buff reel with different color backs. Buff reels were manufactured with both concentric and linear labeling as seen from the samples.
During this time, View-Master added new titles to their offering and also continued to produce titles already in production by updating some images. New "face styles" (lettering designs in the center of the reel) were introduced. The images were made of Kodachrome film and today still retain much of their original color.
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